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Max Factor is a line of cosmetics from Coty, Inc.. It was founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz, a beautician from Poland. In its early days, it specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $2.9 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Procter & Gamble purchased it in 1991.